- 4th cycle of unique perception study of UAE motorists.
- Road infrastructure is growingly popular.
- Very positive trend: roads become overall less dangerous.
- Positive trends: driving enjoyment, reduced commute time and speeding.
- Stable trends: tailgating, distracted drivers and lane swerving.
- Despite good trends, the absolute levels of misbehavior are still high.
Coinciding with the 33rd GCC Traffic Week, the 4th cycle of UAE Road Safety Monitor delivers encouraging perception trends throughout. UAE’s motorists cherish the government’s continued efforts to further improve the road traffic infrastructure and at the same time they give evidence, that UAE’s roads become safer overall. Driving enjoyment increases and we see decreased commute times and less speeding vehicles. Trends for other misbehavior on our roads remain stable, namely for tailgating, lane swerving and distracted driving.
The 4th cycle of this unique perception study of UAE motorists was commissioned by QIC Insured (Qatar Insurance Company) and RoadSafetyUAE. It measures the motorists’ perception for the last 6 respective months. The study was conducted by YouGov in February 2017 and it is based on the views of a representative sample of 1,008 UAE residents.
“Perception counts! Hence, we take the results of our unique study so seriously, as these perception trends are an excellent indicator for the work of all stakeholders involved in road safety. With the data points of meanwhile 4 cycles of the UAE Road Safety Monitor, we see very interesting trends unfolding.”, comments Thomas Edelmann, RoadSafetyUAE’s founder & managing director. “While the observed trends are positive or stable, the absolute % numbers are high, and further efforts in education, enforcement and infrastructure improvement are needed, by all concerned stakeholders, public and private entities and the media”, he continues.
Frederik Bisbjerg, Executive Vice President MENA Retail, QIC Insured states: “We always want to be on the forefront of unique initiatives and we are proud to be associated with this unique long-term perception study, as it demonstrates the efforts of QIC Insured to actively support the creation of safer roads, in line with the ‘UAE Vision 2021’. As a leading insurer, to protect our customers is in our DNA and we are glad to see the throughout positive trends in this most recent cycle of our study.”
The Highlights of This 4th Cycle:
The growing big majority (83%) state, that they ‘strongly agree’/’agree’, that UAE’s road traffic infrastructure has improved vs. 6 months ago, resulting in higher driving enjoyment (56%) of the respondents.
The following perception dimensions, despite enjoying improved or stable trends, are still on high absolute levels and a lot needs to be done to decrease those levels:
- Dangerous driving has decreased sharply (-5%), still 49% state traffic has become more dangerous.
- Speeding enjoys a healthy drop (-2%), however the majority of 62% see more speeders.
- Distracted drivers 75%, Tailgating 68%, Lane Swerving 67% show stable trends.
- Less motorists (-2%) complain about longer commute times (61%).
The details of the UAE Road Safety Monitor can be found in the ‘featured’ section on: http://www.roadsafetyuae.com/statistics/. The study will be repeated every six months with the next scheduled release in mid Q3/2017.
RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award-winning platform engages with the stakeholders, traffic participants, governmental entities, the media, and more than 30 corporate social responsibility (CSR) minded partners. ‘Tips & Tricks’ are the content backbone, provided for more than 60 topics of road safety, all specifically relevant to the UAE. More information can be found on www.RoadSafetyUAE.com
In addition to QIC Insured, RoadSafetyUAE partners with RTA, Dubai Chamber of Commerce, Dubai Health Authority, BMW, Michelin, Audi, Nissan, Infiniti, Al-Futtaim Honda, Volvo, Al-Futtaim Volvo, Galadari Brothers – Mazda, MAN Trucks, STS, Gargash Insurance Brokers, PepsiCo, Johnson&Johnson, MMI, Pernod Ricard, Serco, MiXTelematics, JustKidding, AMEC Foster Wheeler, OMD, NSG and VOX Cinemas.
About QIC Insured (Qatar Insurance Company):
Qatar Insurance Company (QIC) is a publicly listed composite insurer with a consistent performance history of over 50 years and a global underwriting footprint. Founded in 1964, QIC was the first domestic insurance company in the State of Qatar. Today, QIC is the market leader in Qatar and a dominant insurer in the GCC and MENA region. QIC is one of the highest rated insurers in the Gulf region with a rating of A/Stable from Standard & Poor’s and A(Excellent) from A.M. Best. In terms of profitability and market capitalization, QIC is also the largest insurance company in the MENA region. It is listed on the Qatar Exchange and has a market capitalization of over USD 4 billion.
QIC Insured is the retail brand of QIC’s personal insurances and can be experienced at qic-insured.com
Thomas Edelmann, Founder and Managing Director
Mob: +971 50 55 19 216
Frederik Bisbjerg, Executive Vice President, MENA Retail
Tel.: +974 4496 2360