The whole point of branding is to create a memory in your target audiences’ mind that cannot be easily forgotten. Something that will keep ringing in their minds for a long time to come.
Brand positioning is the process of positioning your brand and what it stands for in the minds of those that matter (your target/customers/clients).
What is that thing that separates you from the competition? What have you been able to do more than any other person out there?
Any business aiming for success cannot overlook how important branding is. Brand positioning is first and foremost finding creative ways to market your business and making your products or services stand out from every other competition out there.
Now that we’ve established what branding and brand positioning is, how do we position our companies effectively?
Below are 4 Brand Positioning Strategies
- Determine where you are right now with regards to your positioning
If you can determine where you are currently as regards your brand positioning, you will be able to figure out where to go from here. You need that insight to figure out the next steps and to analyze your completion and strategy properly moving forward.
Are you intentional in marketing your products or services? Do you have a distinctive marketing strategy for each product and service? Start by bearing in mind who your target audience are, and finding out everything you can about them and their habits. Identify your vision, how you think your product or service can make their lives easier or better.
- Find out what makes your competition tick
After scrutinizing your brand, it’s imperative to also study your competition conducting a marketing research. Why is market research important? It helps you determine who and what you are up against with regards to completion.
Make use of social media and always ask for customer feedback. Researches like this will help you put together a workable plan that will help you thwart the competition.
- What is your brand essence?
What is your brand essence? What makes your brand unique? The first thing about building a strong brand is all about sitting down, and thinking deeply to identify what really makes your brand unique and what differentiates your brand from every other brand delivering the same promise.
- Craft your Brand Positioning Statement
A brand positioning statement is a sentence or two which effectively communicates the unique value your brand is promising your target audience, outside of what your competition provides.
These are the four questions you need to think about and answer before crafting your brand positioning statement:
- Who are you trying to market to? Which set of people are your target?
- What category does your product or service fall into?
- What’s the advantage your target audience get when using your product or service?
- Do you have testimonials from people who have successfully used your product or service?
Once you’ve figured out these questions, you can move on and craft a compelling brand positioning statement.