- Cricket is second only to football in the region –
- Survey commissioned by UAE Exchange –
Cricket’s popularity is striking in a demography that has historically been inclined towards football. According to a pan-GCC YouGov survey commissioned by UAE Exchange, more than half (51%) of the people participating in survey from GCC are cricket fans. To understand where cricket stands in terms of popularity, the sport was compared with other popular sports such as Football, Tennis, Formula 1 and Basketball.
Cricket enjoys a massive fan following in the GCC countries. As per the survey, 57% people in the UAE, 38% people in Bahrain, 37% in Oman and 45% people in Kuwait are fans of the sport.
“As the title sponsor of Asia Cup, Unimoni aims to engage with customers through a widely followed sport like cricket. Engagement is a two-way dialogue for us, which is why we commissioned a YouGov survey to understand how our audiences feel about cricket, and what they expect from the tournament,” said Rahul Pai, Chief Operating Officer of Unimoni Group.
“The survey reflects the growing popularity of cricket in the REGION, with more than half of the respondents turning out to be fans of the game. It’s really interesting to see that 32% of cricket fans in the region chose cricket as their preferred sport, a very close second to football, which garnered 34% of the votes. This reflects the cultural diversity in the GCC countries which is promoting the exchange of values, especially those of sports,” Rahul continued.
When asked which cricketer will emerge as the top player in the Unimoni Asia Cup, 18% of respondents across GCC voted for India’s batsman Rohit Sharma, while 15% voted for Pakistan’s bowler Hasan Ali.
The first Asia Cup was hosted in Sharjah in 1984. The sport has since then seen significant increase in followership, resulting in increased investment in cricket facilities across GCC. The UAE is home to three state-of-the-art stadiums in Dubai, Sharjah and Abu Dhabi.
“As a brand that facilitates seamless money movement across geographies, we are proud to be part of Asia Cup, sharing the excitement of cricket with fans in the region and around the world,” Rahul concluded.
About UAE Exchange
UAE Exchange is a leading financial services brand established in the United Arab Emirates in 1980. The brand offers a full suite of diversified and innovative financial solutions in money transfer, foreign exchange and payments solutions. The customer-centric ethos combined with a quality-driven approach, constant innovation in products and processes, and the deployment of latest technological advancements sets UAE Exchange apart from its peers. UAE Exchange, one of the network brands of the Finablr Group, has been globally recognised and awarded for its corporate citizenship, customer service initiatives and business excellence such as Dubai Quality Gold Award, Mohammed Bin Rashid Al Maktoum Business Award, Great Place to Work Award, Emiratisation Award, Sheikh Khalifa Excellence Award etc. UAE Exchange has partnered with leading institutions such as Emirates Foundation and Dubai Cares, and is a member of World Economic Forum and the United Nations Global Compact. For more information, visit the UAE Exchange website: www.uaeexchange.com.
Unimoni, one of the network brands of the Finablr Group, is a global provider of money transfer, foreign exchange and payment solutions. The brand facilitates seamless movement of money across geographies, currencies and channels with a focus on delivering convenience, speed and value to its customers. With multiple touchpoints spanning retail stores, digital channels and self-service kiosks, Unimoni offers secure and simplified financial solutions for its customers. For more information, visit the Unimoni website: www.unimoni.com.
Finablr is a holding company which will bring together category-leading global financial services brands including Unimoni, UAE Exchange, Travelex, Xpress Money etc., under one network. With technology innovation at its core, Finablr seeks to drive the agenda of financial enablement and empowerment of customers through R&D efforts, industry ecosystem engagements, investments and potential acquisitions. With over four decades of industry experience and 18,000+ employees, the Finablr network brands has a presence in 165 countries. For more information, visit the Finablr website: www.finablr.com.
Manoshi Banerjee, PR Account Manager