Foundation Holdings and Bloom Holding Launch Joint-Venture to Introduce Innovative Workforce Solutions

Joint Venture aims to deploy AED 1 billion over the next 3-5 years with goal to launch IPO.

Foundation Holdings and Bloom Holding announced the launch of a joint-venture introducing workforce solutions in the critical, impactful and fast growing sectors of healthcare, education and consumer driven industry within the UAE. The newly formed joint venture aims to be a key partner, helping business owners and key stakeholders stay ahead of the curve by advancing their business objectives, recruiting top talent and reducing employee turnover.

Foundation Holdings and Bloom Holding will each own 50% of the joint venture which aims to deploy AED1 billion in these sectors over the next three to five years with the goal to ultimately sell shares in an IPO on the local or international stock exchanges.

Competition is at an all-time high as businesses of all sizes strive for their share of talented employees looking for great opportunities. In addition to rising healthcare and education costs and complying with complex regulations, business owners increasingly face demands to provide superior benefits to match employee expectations.

The joint venture will leverage Foundation Holdings’ strategic insight and specific sector knowledge as well as  Bloom Holding’s brand, operational expertise and experience in bringing workforce solutions. The joint venture offers a unique proposition, differentiated access and strategy.

Sameh Muhtadi, CEO of Bloom Holding, said: “We believe Foundation Holdings firmly leverages its management’s extensive track record in operational value creation and IPOs in the robust healthcare, education and consumer sectors, which ultimately promise exponential growth in our region. This new alliance will further enable Bloom Holding to strengthen its brand and position. We look forward to giving our community the resources and environment they need to succeed.”

Abhishek Sharma, CEO of Foundation Holdings, said: “We strongly believe the healthcare, education and consumer sectors will drive human capital, innovation and transformational opportunities. The ground breaking joint venture is an exciting new chapter for Foundation Holdings. We will turn the war for talent from one of the biggest challenges into an asset. This is an ambitious collaboration allowing Foundation and Bloom to combine forces and ultimately master the war for talent.”


Muhannad Al badri
APCO Worldwide

QIC Awards Certificate of Appreciation to Trainee from Sompo Japan

Qatar Insurance Company (QIC), Qatar’s leading insurer yesterday honored Yuji Saito for successfully completing his training in the company. As part of a knowledge sharing training program, Yuji had been sent to QIC as a trainee from Sompo Japan, one of the dominant insurers in Japan.

During his nine month intensive training period Yuji had worked in QIC’s retail arm, QIC Insured. He was involved in marketing, system development, motor underwriting and the telematics space.

At the certificate handover ceremony Deputy Group President & CEO of QIC MENA region Mr. Salem Al Mannai congratulated Yuji and said, “At QIC we have always welcomed sharing of knowledge and best practices. Not only does it benefit the trainee but it also assists the company to harness innovation, stay updated and maintain our leadership position in the marketplace. Moreover, it also facilitates raising the profile of the sector in particular.”

Yuji commented, “I’m grateful to QIC for giving me the opportunity to work with the leading insurer in the MENA region. During my tenure I have had the experience of working in a multi-cultural environment. I am hopeful that I will be able to put this experience to practice in my future endeavors.”

BeaconMedaes Launches New Range of High-Efficient Medical Compressors for HTM Market

BeaconMedaes, part of the Atlas Copco Group, launches a new range of high-efficient and ultra-compact medical compressors for use in HTM-compliant Medical Air Plants.

When first launched in 2013, the GA VSD+ brought a game-changing revolution in the compressor industry with its extremely high efficiency and innovative vertical design. This technology is from now on available in a variant for use in HTM-compliant medical air plants.

The GA VSD+ MED is at heart an oil-injected screw compressor. However the novel concept of the GA VSD+ consists of a new drive train, where the classic induction motor has been replaced by a unique permanent magnet motor. Due to the high rotation speeds that can be achieved by this motor, there is no longer a need for a gear case. Combining that with the high efficiency of the in-house developed motor, the variable speed concept allows tremendous energy savings – in classic applications, up to 50% in comparison with a traditional fix speed compressor. “In medical applications, where demand for air varies moment to moment as patient treatments proceed, even greater savings may be possible,” says Mark Allen, Vice President Marketing.

On top of that, the drive train assembly is aligned vertically, leading to an even more thrilling 55% saving in footprint. In hospitals, the latter is a sought-after feature where floor space is often limited and at a premium.

The GA VSD+ MED comes with specific safety features to meet and exceed the HTM standards. Apart from modified software with automatic restart after voltage failure, the unit incorporates an amp meter, main switch and a temperature sensor to monitor the outlet temperature. The machine provides failure to go on load alarming, confirming that pressure is effectively building when the start command has been sent to the unit.

The new range stretches from 7 to 37kW and is now available through BeaconMedaes as part of their medical air plant range.


Srijayan Iyer
Regional Business Line Manager -Middle East
+971 4 3738 141

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A.M. Best Special Report: National Insurers in the United Arab Emirates Back in the Black

After an extremely challenging year of underwriting and investment losses for many market participants during 2015, the United Arab Emirates (UAE) insurance market has swung back into the black in 2016.

The market has endured regulatory upheaval in the past year as it seeks greater financial stability, and economic volatility mainly arising from the low oil price environment. However, analysis of preliminary disclosures of UAE national insurers listed on the Abu Dhabi Securities Exchange and Dubai Financial Market show a notable improvement in earnings, coupled with solid premium growth.

A.M. Best’s findings, published in a new Best’s Special Report, titled, “National Insurers in the United Arab Emirates Back in the Black,” state aggregate results for the market in 2016 showed a healthy profit of AED 885 million (USD 241 million), in stark contrast to the market loss of AED 145 million (USD 39 million) in 2015.

Mahesh Mistry, senior director of analytics, said: “Of the 29 listed insurers in the UAE, a total of 23 companies generated an operating profit in 2016, compared with 16 in 2015, indicating that although the market as whole has returned to profitability, individual insurers too have experienced a recovery. Whilst the results show a shift toward greater market discipline, A.M. Best notes that the weak market performance for 2015 was severely impacted by investment losses and regulatory driven reserve strengthening.”

The research adds growth remained strong, with listed insurers in the UAE generating combined gross written premiums of AED 18.8 billion (USD 5.1 billion) during 2016, a 9.9% increase from 2015. A key driver of premium growth was the medical line of business, which has benefited from the introduction of a mandatory health insurance scheme introduced by the Dubai Health Authority.

A.M. Best expects the market to remain extremely competitive in 2017, with regulatory pressures. Thomas Bateman, associate financial analyst, said: “The Insurance Authority has targeted further improvements to the regulatory environment and plans to be more active in the market during the coming years. The UAE market remains an attractive proposition with growth opportunities, although competition is as intense as ever and pricing pressures are expected to stay. Companies will need to improve the quality of service and offer new and innovative products to maintain their market share; nevertheless, the market is considered to be well-positioned for a strong 2017.”

Over the short term, A.M. Best expects the credit quality of rated insurers to remain robust despite the changing regulatory landscape. As the market moves further in line with the regulatory requirements, financial stability is expected to improve. A key driver for prospective credit quality will be an insurer’s ability to generate a track record of solid earnings in a highly competitive market, coupled with its capability to prudently manage capital.

To access a complimentary copy of this special report/briefing, please visit

A.M. Best is the world’s oldest and most authoritative insurance rating and information source. For more information, visit


A.M. Best
Mahesh Mistry
Senior Director, Analytics
+44 20 7397 0325

Thomas Bateman
Associate Financial Analyst
+44 20 7397 0329

Yvette Essen
Director, Research & Communications – Europe & Emerging Markets
+44 20 7397 0322

Edem Kuenyehia
Associate Director, Market Development & Communications
44 20 7397 0280

QIC Insured Names 11 Winners of Lucky Draw Campaign

QIC Insured, the retail arm of Qatar Insurance Company, UAE’s premier insurer announced the winners of its recently concluded lucky draw campaign. Customers who purchased or renewed their comprehensive car insurances online from 1st November – 15th December were automatically eligible to participate in the campaign.

The first prize winner, Mr. Moses Ponnuswamy Ponnuswamy was awarded a cheque for AED 100,000. Ten second prize winners, Jayesh Malwankar, Chris Ricky Moraes, Antonius Jacobus Cornelis van Vilsteren, Anshul Singh, Alain Bou Malham, Ahmad Junaid, Hesham Mohamed Mohamed Hassan, Khalid Galal Eldin Hussien Saleh Diab, Mohamed Kamaleldin Aly El Leithy, Lekshmi Sunil were each awarded cheques for AED 5,000.

Speaking about the success of the online campaign, Salem Al Mannai, Deputy Group President & CEO QIC – MENA region commented, “As the leading insurance group in the MENA region, we strive to offer customers reasons to choose QIC Insured as their insurer.”

He further added, “The success of the online campaign can be attributed to our distribution platform which assists in providing  instant quotes for buying, renewing or managing policies from anywhere at any time.  Coupled with an intuitive interface, the Live Chat option makes it easy and convenient for customers to buy their insurance online.”

During the cheque handover ceremony, COO of QIC UAE Operations, T Ilango, congratulated the winners and remarked: “It is delightful to award eleven winners with cash prizes totaling AED 150,000. Capitalizing on the success of this campaign, we will continue to introduce more innovative products and campaigns in the market to be the preferred insurer in the UAE.”

About QIC Insured:

QIC Insured is a trademark under Qatar Insurance Company (QIC) and is the retail brand of QIC’s personal insurances. QIC Insured’s new universe can be experienced at

QIC INSURED 1488111613 - QIC Insured Names 11 Winners of Lucky Draw Campaign

About QIC:

Established in 1968, Qatar Insurance Company in the UAE is a branch of Qatar Insurance Group, the leading insurer in the MENA region. Deriving strength from the rating of its parent company, A/Stable from S&P and A (Excellent) from A.M. Best, QIC offers innovative insurance solutions for every segment of its customer base. Benefitting from the increasing global footprint of its parent, QIC serves as a conduit in facilitating overseas insurance interests.


Ahmad Al Nashash
+971 4 567 3822

The Dreamful Smart M Phone Launched

The newest in the smart phone arena M Phone launched in Dubai Mamzar Ambhitheatre in front of thousands of technology lovers on Thursday.
Roji Augustine, (the chairman of M phone), Manajalam Kuzhi Ali, (the chairman of Masaki the sole distributor in GCC) and Shamsudheen Bin Mohiyudheen (the chairman Regency Group) jointly launched the dream brand M phone for the global users in presence of a series of dignitaries and guests. The launching is followed by Sunidhi Chauhan live concert which attracted huge fans.

“The Global launching of M Phone makes a new direction in the global smart phone market with our affordable special exclusive features through which we target 50 % of the global market share by 2020”, Roji Augustine the chairman of Mphone mentioned on the vision statement at the launching ceremony.

M phone is the dream product of a business family in India (Wayanad – Kerala) through the hard research across 7 years and in which Anto Augustine and Josekutty Augustine are the directors along with Roji Augustine the chairman of the company.

M phone launched 3 variables in Dubai as the new generation M phone 8 series brings a lot of features including 4GB RAM, 64 GB internal memory, the best available camera at 21 MP along with complete wireless charging in 40 minutes in full to get a battery life crossing 24 hours at work. The other 2 variables are Mphone 7 Plus and Mphone 6 which the company offers the most affordable price in the market.

Mphone ‘s strong R&D team sits in South Korea and the production is done at China and the company controls the global sales and service from the headquarters in India. Mphone available in all 6 GCC countries through Masaki along with own service centers, Malaysia, Sri Lanka, Africa and India in the first phase. It has vision to spread the rest of the countries soon. Sales available in all online sales platforms across the globe.

“Another dream is on its way to launch as the world’s first transparent smart phone is getting ready at our R&D in Korea”, said Roji Augustine.

For more details and purchase, visit-

pr3kl - The Dreamful Smart M Phone Launched


Nissar Syed

International Security Alliance Announced in Abu Dhabi

Saif bin Zayed: The UAE will fight all types of crime with unrelenting determination.

“We will adamantly confront dangers that undermine security and world peace”

A 7-nation international security alliance was recently announced in Abu Dhabi to serve as a working group to confront organized and transnational crime. The announcement was made in the presence of Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior and the interior ministers and representatives of six Arab and world countries. The general secretariat of the newly formed alliance, which comprises Italy, Spain, Senegal, Kingdom of Bahrain, Kingdom of Morocco, as well as the founding countries, UAE and France, will be headquartered in Abu Dhabi.

The new Alliance aims to encourage joint action to confront the different types of organized and transnational crime, develop prevention methods, and achieve sustainable security and stability for member countries in their effort to reinforce the security and advancement of their people. The alliance also enhances opportunities for cooperation among these countries in police and security areas, while leveraging experiences and sharing of information and expertise to achieve security and world peace.

Unlike most other alliances, this international working group would serve as a forum for sharing knowledge and expertise and disseminating best practices and specialized training principles and methods in all areas related to policing and security. The legal nature of this alliance would provide it with the flexibility to respond to and confront the current challenges and issues that face law enforcement.

Lt. General H.H Sheikh Saif conveyed to the attendees the greetings of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE; His Highness Sheikh Mohammed bin Rashed Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai; and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of The UAE Armed Forces.

In his address on the occasion, H.H Sheikh Saif said: “The UAE is working with unrelenting determination to confront all types of crime, locally, regionally and internationally, based on the firm belief of its wise leadership that security is a shared responsibility.” He noted that the emerging security challenges require enhanced international cooperation, and improved response readiness, as well as concerted efforts to ensure a proactive approach to security and police work, in a bid to eradicate crime and destroy the forces of evil.

Adding further, His Highness said: “Crime primarily targets innocent people, and disrupts the security of nations and communities to hinder their progress, growth and prosperity. As we ink this international Alliance, we witness the birth of a joint understating bringing together sisterly and friendly countries with similar challenges. This Alliance reflects our sincere intention and determination to fight these risks that threaten peace and world security”.

“We will work tirelessly to maintain a strong battle stance to combat crime and defeat the forces of evil, regardless of their reach or strength. We will work hand in hand to reinforce this alliance and to attain its noble goals as well as the aspirations of its Member Countries to ensure that our alliance becomes an international security power that attracts all those who covet more security and stability,” H.H Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior continued.

The announcement was attended by the Bahraini Minister of Interior, Lt. General Staff Sheikh Rashid bin Abdullah Al Khalifa; H.E Abdoulaye Daouda Diallo, Minister of the Interior and Public Security of Senegal; Prefect Filippo Dispenza, Brigadier General of the Italian National Police representing the Italian Ministry of Interior, Jean-Claude Gwaya, Undersecretary of the French Ministry of Interior; Eugenio Salarich, Spain’s  Ambassador to the UAE, representing the Spanish Ministry of Interior; and Noureddine Boutayeb, Secretary-General of the Ministry of Interior, Morocco.

Also attending were Brigadier Hamad Ajlan Al Amimi, Director General of the Federal Criminal Police, at the Ministry of Interior; Brigadier Mohammed bin Dalmouj Al Dhaheri, Director General of Strategy and Performance Development at the Ministry of Interior; and from the Kingdom of Bahrain, Major General Engineer Riyadh Eid Abdullah, Director General of the Ministry of Interior; and Brigadier Hamad bin Mohammed Al Khalifa, Assistant Director of General Security for Operations and Training. From Senegal, Pierre Mendy, Director of National Land Control and Colonel Amadou Lamine Dieng, Head of Anti-terrorism Unit; and from France, Patrice Valais, Head of the North Africa and Middle East Office; and from Italy, Daniela Baglezi, Director of International Relations and Claudio Julizarano Head of the Anti International Terrorism, at the Central Directorate for Preventive Police; along with a number of Ministry of Interior’s officers and officials from the seven countries.

The attendees listened to a video address by Bruno Le Roux, the French Minister of the Interior, by which he gave an overview of the Alliance, and the reasons behind it. The Minister stressed his country’s determination to deepen relations to enhance the security and safety of international communities.

The UAE, represented by the Ministry of Interior, had hosted a coordination meeting earlier this year to discuss preparations for establishing the Alliance, while Member countries pursued mutual communication to put the final touches to the International Alliance for Homeland Security.

The Alliance focuses on strengthening the security and safety of Member States in accordance with their interests, unifying security and policing concepts, as well as enhancing joint coordination and sharing of mutual expertise in security and crime issues, in addition to exchanging views and advice between these countries on the fight against organized and transnational crime and relevant prevention measures, management and control of borders and ports, while ensuring that every State acts  within the scope of its local legislations and laws.

Moreover, the Ministers of Interior members of the Alliance shall seek the development of institutional work and specialized operations through cooperation in the exchange of information and practical methodologies, sharing of successful experiences and practices, specialized training, and offering the best practices that are implemented in police and security work to be circulated between Member Countries to ensure optimal benefit.

The Alliance was established in an effort to combat organized, transnational   and extremist crimes and to reinforce joint action against crime. It stems out of the firm belief of the Alliance’s members countries in the importance of concerted effort to confront security threats and police challenges regardless of

where they arise, and that addressing such international issues is a shared responsibility between them, as well as the need to join hands to combat challenges effectively on national, regional and international levels, to prevent and combat transnational and organized crime, and extremism and hate crimes.

In the coming weeks, the Alliance’s General Secretariat, which will be based in Abu Dhabi, will provide an overview of the Alliance’s operating model, accession terms, organizational structure and work mechanism of sub-work teams. Member countries shall hold joint regular meetings in the host country or any of the Member Countries by agreement on this matter, in order to discuss programs, exchange information and practical methodologies, share successful experiences and practices and specialized training.

The first panel discussion, which was attended by representatives and officials from the Alliance’s Member countries, focused on the “Criminal exploitation via social media.” Security experts from the International Working Group presented their countries’ experience in combating crimes committed via social media. Colonel Abdul Aziz Al Ahmed, Head of the Security Information Department at the UAE Ministry of Interior, submitted a paper on how to ensure the optimum use of social media, while Colonel Bassam Al Maraj, General Director of Anticorruption and Economic and Electronic Security from Bahrain y also presented a paper about his country’s experience in this area. His Excellency Abdoulaye Daouda Diallo, Minister of the Interior and Public Security for the Republic of Senegal reviewed in his paper his country’s experience in combating extremist crimes and uses of social media, while Italy’s Prefect Filippo Dispenza, Brigadier General of the Italian National Police representing the Italian Ministry of Interior gave in his paper an overview of Italy’s experience in the fight against crime via social media. The participants suggested a number of solutions, which were discussed and relevant views were exchanged during the sessions dedicated for experts and specialists working in security and police sectors.

Ministers of Interior representing Member Countries communicated and coordinated their efforts, and exchanged mutual visits, most notably, the visit of Lt. General HH Sheikh Saif bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Interior to France late November of last year. The UAE and France are the Alliance’s founding countries that developed the concept and invited other countries to join this international working group in line with international norms and regulations.

Saif bin Zayed Surprises Officials of the New Security Alliance by honoring their countries’ citizens

Lt. General HH Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior honored a number of citizens from the new Alliance’s Member Countries in recognition of the services to their respective communities and their heroic stances in saving lives.

The UAE MoI selected the honorees following extensive communication with Emirati police attachés in UAE embassies in those countries, and after reviewing the information and data compiled about them. Travel arrangements were made for the selected individuals and the representatives of the Alliance’s six Members Countries were surprised when HH Sheikh Saif announced his intention to honor those individuals during the event. The recognition was highly praised by the honorees’ countries.

The honored individuals included UAE national Mohammed Al Zarouni, who bravely rescued five individuals from drowning in Deira Palm in Dubai when their boat sank. Bahrini national Khalid Abdurrahman Ali was also honored for saving the lives of two people who had a boat accident, as he bravely rescued them from drowning; and Samir El Harracha, from Morocco who saved a child from a house fire pending the arrival of civil defense teams, by breaking the door.

Also honored was Arnaud Vail, a French national, for his courage in saving a lady whose car was about to be hit by a train; Senegalese national Moussa Faya, who fearlessly risked his life to rescue a lady as her car was being engulfed by flames; and the Italian national Alesandor Gallo, who risked his life to rescue a man from drowning by carrying him safely to shore, despite the difficulties and obstacles.

Spanish national Ismaeel Mesquita was also honored for fearlessly rescuing an entire family from their burning four story building, by climbing a nearby crane to rescue the family members. Driven by his humane qualities and sense of responsibility; Mesquita had to carry the family’s dog that weighed more than 50 kg, exposing himself to imminent danger.

Untitled 1 4 - International Security Alliance Announced in Abu Dhabi


Chris Cron
The UAE Minister of Interior’s General Secretariat
Security Media Department

Jordanian Consul General Visits AURAK

His Excellency Dr. Sa’ed Radaideh, consul general of the Hashemite Kingdom of Jordan to Dubai and the Northern Emirates, has visited the American University of Ras Al Khaimah (AURAK) to congratulate AURAK for the academic recognition of its programs in Jordan.

After meeting Professor Hassan Hamdan Al Alkim, AURAK president, Prof Bilal Akash, vice president of academic affairs, and other members of the university’s senior management, H. E. Dr. Sa’ed was invited to give a talk on his experience as a diplomat, and to participate in a question and answer session with faculty, staff and students.

In his talk H. E. Dr. Sa’ed firstly addressed the role of his office in terms of cultivating a strong relationship between the UAE and Jordan, and facilitating travel and business between citizens of the two nations. He also emphasized the large Jordanian community which has settled in the UAE, praising the opportunities which this country has given them.

E. Dr. Sa’ed spoke about his lifestyle as a diplomat and the opportunities for travel that his position has given him, enabling him to live in a number of countries across four continents, as well as the qualities and skills required for the field of diplomacy. Before being presented with a gift from the university, he also entertained a series of questions from faculty and in particular students, interested in a career in the field.

Prof. Al Alkim thanked H. E. Dr. Sa’ed for his visit, stating that it was an honor to have him visit the campus. He also encouraged another visit in the future which would allow him to meet the university’s large Jordanian contingent.

In December 2016 the Jordanian Ministry of Higher Education placed AURAK on its list of formally-recognized institutions of higher education. For AURAK, the recognition by the Jordanian government is an important step in the university’s quest for greater international recognition and accreditation.

aaass - Jordanian Consul General Visits AURAK

Eoin Brown
Public Relations Assistant
971 55 340 4179

Huawei Takes Home the (MRM) Business Innovation Award

In recognition of its innovative services to customers and strict commitment to quality standards, Huawei, the leading global ITC solutions provider, won the 1st Mohammed bin Rashid Al Maktoum Business Innovation Award, in the Services category.

During a glitzy ceremony that took place yesterday in Dubai’s Madinat Jumeirah, Mr. Wang Chengdong, CEO of Huawei Tech, UAE, received the award from H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, in the presence of a number of dignitaries, senior officials and representatives of the business community in Dubai.

The ceremony was organized by Dubai Chamber of Commerce and Industry under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

H.E. Hamad Buamim, President and CEO, Dubai Chamber of Commerce and Industry stressed the importance of the award in fostering a culture of innovation within business communities throughout the GCC. He explained that the comprehensive award programme enabled companies to measure their institutional performance against global best practices and identify areas where they need to improve. He congratulated Huawei on its achievements and contribution to innovation excellence in Dubai.

Wang Chengdong expressed his delight at winning this prestigious award, describing it as an important catalyst to promote international corporate culture in the region.

He added that innovation is the cornerstone of Huawei’s success in providing a wide range of state-of-the-art products and services, which meet the needs of various customers worldwide. “Innovation enables us to sustain a firm foothold as a top-ranking brand in the market”, he said.

Chengdong pointed out that the company has benefited from the competitive business environment in Dubai and the UAE; the facilities and incentives offered to businesses to support their expansion to regional and international markets.

“Huawei has consistently invested over 10% of its revenue in R&D every year. In 2016, approximately 80,000 employees were engaged in R&D, comprising 45% of our total workforce. Huawei’s R&D expenditures totaled USD 9.2 billion in 2015, accounting for 15.1% of the company’s total revenue. We have cumulatively spent more than USD139 billion on R&D over the past decade”, he explained.

Untitled 1 3 - Huawei Takes Home the (MRM) Business Innovation Award


Majdi Ashour
General Manager
MISBAR Communication
+971 551014522

Hype Energy Drinks Eye Growth and Expansion in Middle East & Asia in 2017

Beverage giant to expand distributor and retail network at Gulfood 2017, taking place 26 Feb to 2nd March.

Hype Energy drinks predict a 25 percent growth in sales this year amid rising demand in the soft drinks beverage sector.

Hype Energy returns for the 5th year in a row to Gulfood 2017, the region’s largest food and beverage trade platform, to further consolidate its footprint in the Middle East while looking for expansion opportunities in Asia.

At stand C38 in Za’abeel’s new hall number 4 in the Dubai World Trade Centre (DWTC), Hype Energy Drinks will showcase a real F1™ race car and bring back its popular LED stand, high energy music, and second floor to relax, enjoy a Hype Energy drink and charge up.

Internationally renowned as the lifestyle energy drinks brand, Hype Energy drinks sales and marketing representatives will be on-site to share their upcoming endeavors with F1’s Sahara Force India team, top music celebrities and urban sports; as well as the newest innovations and drinks to introduce to the FMCG beverage market.

“Gulfood presents a unique opportunity to display our full product range to a highly-focused trade audience seeking new flavors and innovative sugar-free and low calorie products that meet consumers’ changing preferences. Following a very successful show last year, our targets for Gulfood 2017 are to work with new distributors with an international network of major retailers and expand to new high potential growth markets,” said Bertrand Gachot, CEO of Hype Energy drinks.

Hype Energy’s sales forecast for 2017 is a minimum of 200 million cans, a 25 percent increase from 2016. The global soft drinks market is expected to grow at a rate of 2.4 percent worldwide this year, while the Middle Eastern and Asian markets are predicted to expand by 4.3 percent over the next five years, showing immense opportunities and avenues for growth for Hype Energy.

Hype Energy is headed by CEO and former F1 racing driver and 24 Hours of Le Mans winner, Bertrand Gachot, who will be present for pre-arranged meetings at Hype Energy’s stand at Gulfood. To learn more visit or contact the team at

Hype Energy drinks are available in more than 45 countries spanning from the Middle East to Africa and North and South America. The company headquarters is in Dubai with satellite offices in Europe and the US. Hype Energy drinks are a more natural and premium way to enjoy energy drinks.

For further information visit:

Follow Hype Energy Drinks on Social Media

Twitter: @hypeenergy

Instagram: @hypeenergydrinks


Hype Energy drinks - Hype Energy Drinks Eye Growth and Expansion in Middle East & Asia in 2017

About Hype Energy Drinks:

  • Hype Energy drinks are available in over 45 countries worldwide from North America to Africa and the Middle East
  • Hype Energy drinks are manufactured in the USA, Canada, the Netherlands, Poland and Austria. It has offices in Dubai, Europe and the US.

About The Products:

  • Hype Energy drinks are made from premium ingredients, and contain no aspartame or artificial coloring
  • Hype Energy drinks provide a more natural way to enjoy energy drink and a perfect base for mocktails


Camille Sofia